A blending of the 1980s and 90s TV shopping channel format with modern-day technology and Instagram influencer techniques has produced a new interactive online shopping experience that is becoming wildly successful.
TikTok is now growing their presence in the North American live streaming eCommerce market with their new feature – TikTok Shop – which enables live streamers to promote products to viewers in an exciting, immersive way. This format provides an enhanced shopping experience that is more engaging than just scrolling and clicking on a website. This method has proven to attract customers and boosts sales.
Intellistream Talent’s partnership with TikTok enables us to match companies with dynamic live streamers who can effectively promote their various brands and products.
Livestreaming eCommerce started in China and has gained rapid popularity. Its sales now account for over 10% of Chinese eCommerce revenue, according to the management consultancy firm McKinsey. In 2021, analysts estimate that almost half a billion people made purchases on a shopping livestream. The industry continues to experience explosive growth, with the most successful hosts selling hundreds of millions of items and gaining tens of millions of loyal viewers.
The e-commerce giant Alibaba’s Taobao Live has the largest share of livestream eCommerce in China, followed by Douyin and Kuaishou. The livestream shopping trend is now spreading quickly in other major markets, including the United States, on platforms such as TikTok Shop.